Aaron Patterson | Creative Production Manager

My Role: Creative Program Manager

Agency: TBWA/Chiat NY

Production: Caviar

Director: Jody Hill

Role: Creative Program Manager and Producer

We shot remotely in the fall of 2020 with a celebrity duo of Leslie Jones and Rebel Wilson. I supported, collaborated and managed the production of integrated social and design assets alongside our internal creative teams and agency-of-record, TBWA/Chiat.

As a Production/Program Manager on Facebook Reality Labs, I managed the production of social assets for Portal’s social channels, specially for Instagram. I collaborated closely with internal product teams, product marketing managers, creatives, and managed external vendors including our (AOR) TBWA/Chiat to produce these assets on an ongoing basis.

These social video and static assets were created for specific moments and seasonal sales events across a detailed product roadmap. These moments included:

• “Always On” social

• Mother’s Day

• Holiday

• Product integrations (Zoom, Amazon Prime)

My Role: Integrated Broadcast Producer (client side) and account manager.

Agency: TAXI Canada

Director: Rodrigo Saavedra - LANDIA

VFX : The Embassy (Vancouver)

Music/SFX: Vapor (Vancouver)

One of my favorite spots of the “Your Score Can Do More” campaign. We shot this at an abandoned resort off an island in Portugal. Our talent is actually sitting at a pool side tiki bar with a green screen in the background.

My Role: Integrated Broadcast Producer (client side) and account manager.

Agency: TAXI Canada

Director: Rodrigo Saavedra - LANDIA

VFX : The Embassy (Vancouver)

Music/SFX: Vapor (Vancouver)

We shot this spot in Lisbon, Portugal. As the primary producer on this project, I worked closely with our Canadian agency to create a campaign that would be relevant across multiple regions and languages.

My Role: Integrated Broadcast Producer (client side) and account manager.

Agency: TAXI Canada

Director: Rodrigo Saavedra - LANDIA

VFX : The Embassy (Vancouver)

Music/SFX: Vapor (Vancouver)

This was one of two spots we shot in 24 hours during our production in Lisbon. The set was all built practically in an apartment, with ropes and a pulley rigged up to raise the roof in that first scene. This spot took about 16 hours to shoot, and the final shot in the spot was actually the final shot of the entire production.

Credit Karma in-house agency production

My Role: Integrated Broadcast Producer (and part-time cat herder)

Director: Benji Weinstein

Production Company: SMUGGLER

Featured in July 2018 AdWeek: https://www.adweek.com/creativity/credit-karma-debuts-new-series-of-kooky-spots-involving-crazy-cat-ladies-and-destructive-kids/

Credit Karma in-house agency production

My Role: Integrated Broadcast Producer

Writer credit: “The wind is my wife…and the chimes are our children”.

Director: Benji Weinstein

Production Compay: SMUGGLER

Featured in July 2018 AdWeek: https://www.adweek.com/creativity/credit-karma-debuts-new-series-of-kooky-spots-involving-crazy-cat-ladies-and-destructive-kids/

Perhaps the comically genius spots of the “Bad Neighbors/Bad Roommates” TV campaign, “Wind Chimes” played on the classic trope of the weird and quirky neighbor.

Brief: Create social media ads under the same umbrella of “Bad Neighbors/Roommates” TV spots

Credit Karma in-house agency production

My Role: Integrated Broadcast Producer

What do you get when you get when “The Goonies” meet the kids from “Stranger Things?”. You get Haunted Gold, the flagship spot of Credit Karma’s 2018 campaign “Bad for Drama, Good for credit”.

This video was a client testimonial piece that was featured in Salesforce.com's Dreamforce 2014 expo. All Post-production work was completed at Beast Editorial in San Francisco, CA.

Director: Bryan Ebzery- Salesforce

Client Producer: Katie Mitchell- Salesforce

Editor: Charlie Lee - Beast 

Executive Producer: Jon Ettinger - Beast

Producer: Aaron Patterson - Beast

VFX/Graphics: Alllied at Beast

Credit Karma in-house agency production

My Role: Integrated Broadcast Producer

Director: Benji Weinstein

Production Company: SMUGGLER

How do you turn a script about a talking piece of gum into reality? Easy, you hire SMUGGLER and director Benji Weinstein to turn that script into real life. We shot this in a studio where they built an actual set of giant intestines and various organs, not to mention a plethora of KY jelly.

Credit Karma internal production

Role: Producer, Writer, Director, Actor

We shot this spot as an internal video to promote CKU - Credit Karma University. I wrote and directed this as an homage to the Dos Equis commercials. This spot shows my creative juices at their finest in the sense that my team and I could just have fun with it and concentrate on the finer aspects of the story.

Credit Karma in-house agency production

My Role: Integrated Broadcast Producer

Production Company: SMUGGLER

Featured in July 2018 AdWeek: https://www.adweek.com/creativity/credit-karma-debuts-new-series-of-kooky-spots-involving-crazy-cat-ladies-and-destructive-kids/

This was a last minute script that we threw in the mix before we arrived for production in Vancouver. Featuring a duo of talented SAG actresses, this spot featured some of the best on-set improv of the entire campaign.